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YOKUU BLOG
Why you sneeze more in spring... and why cleani...
You vacuumed. You washed the sheets. You took your allergy pill. And you're STILL waking up with a stuffed nose and itchy eyes! Here's the thing: most of those things...
Why you sneeze more in spring... and why cleani...
You vacuumed. You washed the sheets. You took your allergy pill. And you're STILL waking up with a stuffed nose and itchy eyes! Here's the thing: most of those things...
The YOKUU Manifesto
We believe modern society has got it wrong. Somewhere along the way, we started scrubbing, spraying and sterilizing the life out of our homes. We declared the war on bacteria,...
The YOKUU Manifesto
We believe modern society has got it wrong. Somewhere along the way, we started scrubbing, spraying and sterilizing the life out of our homes. We declared the war on bacteria,...
Open Letter: Stop the Misleading “Kills 99.9%” ...
Dear regulators, policymakers, and responsible authorities, In 2024, the Poison Control Centres of Belgium and the Netherlands registered a combined total of 7,718 incidents concerning household cleaning products. Additionally, there...
Open Letter: Stop the Misleading “Kills 99.9%” ...
Dear regulators, policymakers, and responsible authorities, In 2024, the Poison Control Centres of Belgium and the Netherlands registered a combined total of 7,718 incidents concerning household cleaning products. Additionally, there...
Why the “Kills 99.9%” Claim is Actually Harmful
Here is why the obsession with "killing 99.9%" is actually unwanted and harmful.
Why the “Kills 99.9%” Claim is Actually Harmful
Here is why the obsession with "killing 99.9%" is actually unwanted and harmful.
The “Kills 99.9%” claim on cleaning products? H...
The marketing claim isn't just an exaggeration, it’s fundamentally misleading. Here’s the science behind why.
The “Kills 99.9%” claim on cleaning products? H...
The marketing claim isn't just an exaggeration, it’s fundamentally misleading. Here’s the science behind why.
PVA in Laundry Sheets - what's true (and what i...
There’s been a lot of discussion around PVA in laundry sheets recently. Understandable, because there’s a huge amount of information out there, and not all of it is clear or...
PVA in Laundry Sheets - what's true (and what i...
There’s been a lot of discussion around PVA in laundry sheets recently. Understandable, because there’s a huge amount of information out there, and not all of it is clear or...
WELKE CERTIFICATIES HEEFT YOKUU?
Bij YOKUU geloven we dat schoonmaken zacht moet zijn voor je huis, je gezondheid én de planeet - met 1 miljard poetshulpjes per product. We zijn ons ervan bewust dat...
WELKE CERTIFICATIES HEEFT YOKUU?
Bij YOKUU geloven we dat schoonmaken zacht moet zijn voor je huis, je gezondheid én de planeet - met 1 miljard poetshulpjes per product. We zijn ons ervan bewust dat...
FRAGEN SIE JORIS: WARUM RIECHEN MEINE KLEIDUNG ...
Ist Ihnen schon einmal aufgefallen, dass manche Kleidungsstücke selbst nach dem Waschen noch riechen? Das ist nicht einfach nur Pech (oder schlechte Kleidung) … es ist ein Phänomen namens Permastink....
FRAGEN SIE JORIS: WARUM RIECHEN MEINE KLEIDUNG ...
Ist Ihnen schon einmal aufgefallen, dass manche Kleidungsstücke selbst nach dem Waschen noch riechen? Das ist nicht einfach nur Pech (oder schlechte Kleidung) … es ist ein Phänomen namens Permastink....
YOKUU'S CARPET MICROBIOME STUDY
As a bioengineer, Joris (founder of YOKUU), runs his own lab studies to discover how exactly bacteria can improve the health of our homes. In this particular study, from late...
YOKUU'S CARPET MICROBIOME STUDY
As a bioengineer, Joris (founder of YOKUU), runs his own lab studies to discover how exactly bacteria can improve the health of our homes. In this particular study, from late...
WARUM IHRE WÄSCHE IMMER NOCH RIECHT (UND WIE SI...
Sie waschen Ihre Kleidung. Sie trocknen sie. Aber sie riecht immer noch irgendwie … komisch? Dieser anhaltende Geruch hat tatsächlich einen Namen: Permastink. Und nein, es ist nicht Ihre Schuld.
WARUM IHRE WÄSCHE IMMER NOCH RIECHT (UND WIE SI...
Sie waschen Ihre Kleidung. Sie trocknen sie. Aber sie riecht immer noch irgendwie … komisch? Dieser anhaltende Geruch hat tatsächlich einen Namen: Permastink. Und nein, es ist nicht Ihre Schuld.
